Website Navigation Experience Diagnostic Reports

Beyond Business Intelligence: Usability Assurance

Business intelligence focuses on attracting your site visitors to target pages, according to your business goals. Eventually, however, these potential customers fail to get the information that they need, due to improper content presentation or to navigational design flaws.

Typical business intelligence reports provide valuable data about possible barriers to site navigation, and their implications to your business goals. But then, how do you conclude about the sources for these barriers and what to do in order to remove these barriers?

Do you know what are the design flaws that make your potential customers leave your site before finding what they need?
Do you know which features are double edged swords, distracting potential customers from your site?
Do you know which of the order forms your potential customers fail to fill in?

“Usability is a prerequisite for e-commerce success. If people cannot shop, then the site won't sell a thing. It doesn't matter how cheap the products are if people can't find them or if they get stuck on a step in the checkout process.”

Jacob Nielsen (Nielsen Norman Group Report Series, 2001)

Website Usability Analyzer

ErgoLight Ltd. is the leading provider of cost effective, professional diagnostic reports about the experience of site visitors during site navigation, with guidelines about content flaws and design mistakes that inhibit your e-business.

ErgoLight: system design by human factors

To get a free usage statistics report - http://ergolight.har-el.com/CHI/Usage-Testing/Usage-Reports/Free-Report.html

To order a full usage report - http://ergolight.har-el.com/CHI/Usage-Testing/Usage-Reports/Order/To-Order.html

For more information - send your RFP message to: ergolight@gmail.com: Request for Proposal

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